Brand perception and recognition Customer sensitivity – 0870 has had negative press and customers may be put off calling. Golden numbers – Recognised numbers may be difficult to replace.
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Marketing and ASA regulations
Advertising – Your advertising will need to be price-transparent for callers. Cost – Replacing existing adverts to take into account new guidelines will be costly. |
Revenue share profit Subsidy – Does your current revenue share payment fund or subsidise other business areas? Price increase – Increased costs could push up the price of your service or product. |
Customer services Number change – Changing your main contact number could impact on your service levels, or provide an opportunity to re-launch your service. Headcount – Reduced revenue flow could lead to other budget cuts.
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Customer service usage Financial impact – The greater your traffic levels the more considerable the impact upon your business. |
Phonepay Plus regulations Control – The introduction of Phonepay Plus to the 0871 range could result in stricter controls on the marketing and use of these numbers. Campaign duration –Current and future marketing campaigns could be affected by any new regulation.
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Business objectives Competitive advantage – You could distinguish yourself from your competition through the upcoming number changes and move to a freephone number.
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Disaster recovery Flexibility – Your numbers may also be used to provide business continuity. |